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Hi, it’s Lukas.

I’m an Art Director and Designer based near Düsseldorf, currently working at Zum Goldenen Hirschen.

Over the past years, I’ve worked on campaigns, visual identities, TV spots, social content and design systems for brands like OBI, ALDI, KiK, 1&1, Bosch Rexroth, Douglas and Buderus. What I enjoy most is turning complex tasks into simple, honest and well-crafted ideas.

I like the pace of agency life because it keeps you moving. New briefs, new teams, new tools and new ways of working. Especially with AI becoming part of creative workflows, I’m interested in how classic art direction can become faster, smarter and more surprising without losing its craft.

My path into creativity wasn’t completely straight.Before agency life, I worked as a Media Designer and later as an Art Director at Foto Leistenschneider, where I designed everything from OOH to digital ads, coordinated design tasks and worked closely with marketing, copy, PR and social teams.

 Before that, I spent two years in the Navy. It taught me structure, discipline and how to stay calm when things get chaotic. Which, as it turns out, is pretty useful in advertising too.

Experience

Zum goldenen Hirschen

Apr. 2026-Today

• Art Director 

  • Developed national and international campaign concepts
  • Created and presented ideas to clients in both German and English
  • Worked on pitches from first idea to final presentation
  • Designed corporate identities, brand assets and visual systems
  • Created motion design, animations and illustration-based visuals
  • Supported the concept development and production of TV commercials
  • Used AI tools such as VEO and Kling AI to create moving-image sequences and short spots
  • Developed AI-generated visuals, image looks and storyboards with Midjourney, Nano Banana, Firefly, ChatGPT and FLUX
  • Designed display ads, digital assets and web layouts

March. 2025-March 2026

• Junior Art Director  

  • Developed creative concepts for national and international campaigns
  • Presented concepts and design work to clients in German and English
  • Contributed to winning pitches for ALDI and Bosch Rexroth
  • Created corporate design systems and visual identity concepts
  • Designed motion graphics and animations
  • Developed custom illustrations and illustration styles
  • Concepted TV commercials, including AI-assisted storyboard creation

A. Leistenschneider GmbH

Apr. 2024-March 2025

• Art Director 

  • Conceptualised and executed campaigns for leading photography brands such as Tamron, Sony and Nikon
  • Developed visual concepts and assets for print, digital, social and audiovisual media
  • Created motion design and animations for Meta ads, LED billboards, roadside TV and display campaigns
  • Planned, produced and post-produced video projects from idea to final asset
  • Built and maintained design systems, including updates to the brand’s corporate design
  • Designed campaign assets for a wide range of advertising formats and digital touchpoints
  • Developed communication concepts for social media and performance-driven campaigns
  • Managed creative projects, coordinated tasks and supported smooth production workflows
  • Mentored students and junior team members
  • Collaborated with internal teams and external partners on design-related topics
  • Researched trends and competitors to support concept development and brand communication

Nov. 2020-March 2024

• Mediendesigner  

  • Conceptualised and executed campaigns for photography brands such as Tamron, Sony and Nikon
  • Designed print, digital and audiovisual assets across multiple touchpoints
  • Created motion design assets and animations for social media, campaigns and digital content
  • Planned, produced and post-produced smaller video projects, from concept to final edit
  • Developed design systems, templates and visual guidelines for social media communication
  • Designed and built landing pages for campaigns, product promotions and brand content
  • Created newsletter concepts, including content structure, visual design and layout
  • Conceptualised and designed ad formats for Meta Ads, Google Ads, Pinterest Ads, display advertising and YouTube
  • Planned, created and published content for social media channels, especially Instagram and Pinterest
  • Managed social media communities, with a focus on Instagram engagement and daily communication

Bundesmarine

Aug. 2018-July 2020

• Hauptgefreiter 

If you opened this one, you are either very thorough or genuinely curious. Either way, write me and I’ll tell you more.

Education

IU Internationale Hochschule

Oct. 2020-March 2024

• B.A. Media Design  (Dual)

Final Grade: 1,4     (Best bachelor’s thesis across programmes)

  • Bachelor project: “Süße Sucht” (“Sweet Addiction”), graded 1.0
  • Specialisations: UX Design, Social Media Marketing and Audiovisual Media
  • Key areas of study: Typography, design fundamentals, UX/UI design, graphic design, communication design, corporate design, cross-media and interactive media, print production, marketing, business administration, communication science and media psychology

IU Internationale Hochschule

Aug. 2023-Oct. 2023

• Market Psychology  University Certificate

  • Coursework included advertising psychology, consumer behaviour, communication psychology and organisational psychology

Experience

Zum goldenen Hirschen

Apr. 2026-Today

• Art Director 

  • Developed national and international campaign concepts
  • Created and presented ideas to clients in both German and English
  • Worked on pitches from first idea to final presentation
  • Designed corporate identities, brand assets and visual systems
  • Created motion design, animations and illustration-based visuals
  • Supported the concept development and production of TV commercials
  • Used AI tools such as VEO and Kling AI to create moving-image sequences and short spots
  • Developed AI-generated visuals, image looks and storyboards with Midjourney, Nano Banana, Firefly, ChatGPT and FLUX
  • Designed display ads, digital assets and web layouts

March 2025-March 2026

• Junior Art Director  

  • Developed creative concepts for national and international campaigns
  • Presented concepts and design work to clients in German and English
  • Contributed to winning pitches for ALDI and Bosch Rexroth
  • Created corporate design systems and visual identity concepts
  • Designed motion graphics and animations
  • Developed custom illustrations and illustration styles
  • Concepted TV commercials, including AI-assisted storyboard creation

A. Leistenschneider GmbH

Apr. 2024-March 2025

• Art Director 

  • Conceptualised and executed campaigns for leading photography brands such as Tamron, Sony and Nikon
  • Developed visual concepts and assets for print, digital, social and audiovisual media
  • Created motion design and animations for Meta ads, LED billboards, roadside TV and display campaigns
  • Planned, produced and post-produced video projects from idea to final asset
  • Built and maintained design systems, including updates to the brand’s corporate design
  • Designed campaign assets for a wide range of advertising formats and digital touchpoints
  • Developed communication concepts for social media and performance-driven campaigns
  • Managed creative projects, coordinated tasks and supported smooth production workflows
  • Mentored students and junior team members
  • Collaborated with internal teams and external partners on design-related topics
  • Researched trends and competitors to support concept development and brand communication

Nov. 2020-March 2024

• Media Designer

  • Conceptualised and executed campaigns for photography brands such as Tamron, Sony and Nikon
  • Designed print, digital and audiovisual assets across multiple touchpoints
  • Created motion design assets and animations for social media, campaigns and digital content
  • Planned, produced and post-produced smaller video projects, from concept to final edit
  • Developed design systems, templates and visual guidelines for social media communication
  • Designed and built landing pages for campaigns, product promotions and brand content
  • Created newsletter concepts, including content structure, visual design and layout
  • Conceptualised and designed ad formats for Meta Ads, Google Ads, Pinterest Ads, display advertising and YouTube
  • Planned, created and published content for social media channels, especially Instagram and Pinterest
  • Managed social media communities, with a focus on Instagram engagement and daily communication

Bundesmarine

Aug. 2018-July 2020

• Hauptgefreiter 

If you opened this one, you are either very thorough or genuinely curious. Either way, write me and I’ll tell you more.

Ausbildung

IU Internationale Hochschule

Oct. 2020-March 2024

• B.A. Mediendesign  (Dual)

Final Grade: 1,4

  • Bachelor project: “Süße Sucht” (“Sweet Addiction”), graded 1.0
  • Specialisations: UX Design, Social Media Marketing and Audiovisual Media
  • Key areas of study: Typography, design fundamentals, UX/UI design, graphic design, communication design, corporate design, cross-media and interactive media, print production, marketing, business administration, communication science and media psychology

IU Internationale Hochschule

Aug. 2023-Oct. 2023

• Market Psychology  University Certificate

  • Coursework included advertising psychology, consumer behaviour, communication psychology and organisational psychology

Berufserfahrung

A. Leistenschneider GmbH

Apr. 2024-Heute

• Art Director 

• Konzeption und Exekution von Kampagnen für Hersteller wie Tamron, Sony, Nikon uvm.

• Motion-Design und Animation (insbesondere für Meta-Anzeigen, LED-Werbetafeln, Roadside TV’s, Display Ads

• Ausbildung von Studenten und jüngeren Mitarbeitern

• Projektmanagement und Aufgabenverteilung

• Gestaltung von Print-, Online- und Audio-visuellen Medien

• Planung, Produktion sowie Postproduktion von kleineren Video- Projekten

• Erstellung von Design-Systemen – Templates, Konzept für die Designsprache auf Social Media etc.

• Webdesign – Erstellung und Gestaltung von Landingpages

• Konzeption und Gestaltung verschiedener Anzeigen-Formate – Meta Ads, Google Ads, Pinterest Ads, Display Anzeigen, YouTube Anzeigen

• Planung, Erstellung und Posting von Inhalten auf sozialen Medien wie Instagram und Pinterest

Nov. 2020-März.2024

• Mediendesigner  

• Konzeption und Durchführung von Kampagnen für Hersteller wie Tamron, Sony, Nikon uvm.

• Motion-Design und Animation

• Gestaltung von Print-, Online- und Audio-visuellen Medien

• Community Management von Social Media insbesondere Instagram

• Planung, Produktion sowie Postproduktion von kleineren Video- Projekten

• die Erstellung von Design-Systemen – Templates, Konzept für die Designsprache auf Social Media etc.

• Webdesign – Erstellung und Gestaltung von Landingpages

• Newsletter Marketing – Inhaltlich, gestalterisch

• Konzeption und Gestaltung verschiedener Anzeigen-Formate – Meta
Ads, Google Ads, Pinterest Ads, Display Anzeigen, YouTube Anzeigen

• Planung, Erstellung und Posting von Inhalten auf sozialen Medien wie Instagram und Pinterest

 

Bundesmarine

Aug. 2018-Juli 2020

• Hauptgefreiter 

• Bedienung seemännischer Geräte wie Leinen und Spills sowie das Steuern von Schiffen und Booten

• Brandabwehr und Sanitätsdienst

 

Ausbildung

IU Internationale Hochschule

Okt. 2020-März 2024

• B.A. Mediendesign  (Dual)

Note: 1,4

• Bachelor-Projekt: Süße Sucht (Note: 1,0)

• Vertiefungen: UX-Design & Social Media Marketing

• Bachelor Vertiefung: Audiovisuelle Medien

• Fachbereiche: Typografie, Design Grundlagen, Audiovisuelle Medien, UX-Design, UI-Design, Grafikdesign, Social Media, Cross Media Design, Interaktive Medien, Kommunikationsdesign, Corporate Design, Printproduktion, Kommunikationswissenschaften, Marketing, BWL, Medienpsychologie

IU Internationale Hochschule

Aug. 2023-Okt. 2023

• Marktpsychologie  Weiterbildung

• Ausbildung in: Werbepsychologie, Konsumentenverhalten, Kommunikationspsychologie, Organisationspsychologie

Skills

Main Skills

Additional Skills

Skills

Gut bis sehr gut

Basiswissen

Skills

Main Skills

Additional Skills

Contact

E-Mail

Phone

LinkedIn

[email protected]

0175 6269022

Lukas Stache

better in motion

Mein Showreel

Canon EOS R5 Mark II

8,64 x 3,20 Meter Schaufenster-Beklebung zum Verkaufsstart

Bee Clever

nearBees connects people with regional beekeepers and sells honey from their own neighbourhood. To bring this idea into people’s homes, we developed bee Clever, a board game concept that turns bee knowledge, local honey and family time into a playful brand experience. Built around a set of friendly bee illustrations, the game makes learning about bees feel light, funny and approachable.

The concept was extended into a 360-degree awareness campaign under the line “Honey from next door”, combining OOH, social media, supermarket activations and local digital ads.

The Idea

nearBees is all about proximity: honey from local beekeepers, delivered from your own neighbourhood. The board game translates this idea into a format that can enter one of the most personal spaces of all: the family table.

Instead of being just another promotional gift, bee Clever gives people a reason to spend time with the brand. Fun facts, quiz moments and playful tactics help families learn more about bees, regional honey and why both are worth protecting.

The goal

– Collect nectar (in the form of small stones)
– Get into the beehive
– Be the first

Duration and repetition

– Approx. 90 min
– Can be played several times

The Illustration System

The visual world of the game is built around a cast of friendly bee characters. Their soft shapes, warm expressions and playful details make the topic of bees feel approachable, while giving the game a distinctive and memorable look.

For the campaign, the illustration style becomes more graphic and is combined with real photography. This creates a bridge between the playful world of the game and the real everyday places where people encounter honey, from breakfast tables to supermarket entrances.

Honey from next door - The campaign

A board game alone is not enough if nobody knows it exists. That is why bee Clever was designed as part of a wider awareness campaign under the line “Honey from next door”. The campaign focuses on the idea of proximity and translates it differently across each channel. OOH brings the line into public space, local social ads create playful moments around neighbourhood honey, and supermarket activations meet people exactly where they already think about food. The tone is funny, approachable and slightly cheeky, supported by comic-like elements, bold typography and the bee illustrations.

Concept Impact

bee Clever turns nearBees’ sustainable mission into a playful brand experience that can live beyond advertising. The game brings the brand into the home, while the campaign creates visibility in public space, social media and at the point of purchase. Together, game and campaign make regional honey feel closer, more emotional and easier to talk about.