Hi, it’s me, Lukas. A young art director and designer from the Düsseldorf area. After two years on the high seas, I decided to follow my dream of a creative life and study media design. Four years later, I am now Art Director at Foto Leistenschneider and design a wide variety of advertising materials, conceptualize campaigns and ensure smooth processes in the design team. I completed my studies on a dual basis and was able to gain a lot of valuable practical experience alongside my academic training. Thanks to the initially very small team, I was able to take on a lot of responsibility early on, carry out a wide range of tasks and, of course, help build up a larger marketing department.
I am very grateful for this! However, it is now time to set sail for new waters and take on further creative challenges.
A Hero film and lots of assets – this is how Tamron sells lenses with fast focus.
An app that gets things moving: everyone can become a Flouzgänger.
A typographic examination of the Moderat font over 110 pages.
A board game and 360-degree campaign for the online honey retailer Nearbees.
A Hero film and lots of assets – this is how Tamron sells lenses with fast focus.
Sugar: a film about dangerous temptations.
An app that gets things moving: everyone can become a Flouzgänger.
A typographic examination of the Moderat font over 110 pages.
A board game and 360-degree campaign for the online honey retailer Nearbees.
With various formats, we give our customers the information they need to realize their photography dreams. Whether we provide interesting insights into photography or present exciting products: We create a colourful world full of possibilities.
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nearBees connects people with regional beekeepers and sells honey from their own neighbourhood. To bring this idea into people’s homes, we developed bee Clever, a board game concept that turns bee knowledge, local honey and family time into a playful brand experience. Built around a set of friendly bee illustrations, the game makes learning about bees feel light, funny and approachable.
The concept was extended into a 360-degree awareness campaign under the line “Honey from next door”, combining OOH, social media, supermarket activations and local digital ads.
nearBees is all about proximity: honey from local beekeepers, delivered from your own neighbourhood. The board game translates this idea into a format that can enter one of the most personal spaces of all: the family table.
Instead of being just another promotional gift, bee Clever gives people a reason to spend time with the brand. Fun facts, quiz moments and playful tactics help families learn more about bees, regional honey and why both are worth protecting.
– Collect nectar (in the form of small stones)
– Get into the beehive
– Be the first
– Approx. 90 min
– Can be played several times
The visual world of the game is built around a cast of friendly bee characters. Their soft shapes, warm expressions and playful details make the topic of bees feel approachable, while giving the game a distinctive and memorable look.
For the campaign, the illustration style becomes more graphic and is combined with real photography. This creates a bridge between the playful world of the game and the real everyday places where people encounter honey, from breakfast tables to supermarket entrances.
A board game alone is not enough if nobody knows it exists. That is why bee Clever was designed as part of a wider awareness campaign under the line “Honey from next door”. The campaign focuses on the idea of proximity and translates it differently across each channel. OOH brings the line into public space, local social ads create playful moments around neighbourhood honey, and supermarket activations meet people exactly where they already think about food. The tone is funny, approachable and slightly cheeky, supported by comic-like elements, bold typography and the bee illustrations.
bee Clever turns nearBees’ sustainable mission into a playful brand experience that can live beyond advertising. The game brings the brand into the home, while the campaign creates visibility in public space, social media and at the point of purchase. Together, game and campaign make regional honey feel closer, more emotional and easier to talk about.
