Art Director at Foto Leistenschneider and at the beginning of my creative career. I currently design almost every type of advertising material, from OOH to online display ads, while ensuring that the designers in our team always have enough work to do. In day-to-day business, I work closely with a team of marketing specialists, copywriters, PR and social media experts and, depending on the project, I am also responsible for external communication with business partners.
Before studying Media Design, I spent two years at sea in the navy. What may seem a little unusual at first glance has helped me a lot in my personal development and ensured that I can now utilise and deploy the creative chaos in my head in a structured and disciplined way.
Even if there was time for a little creativity here and there at sea (examples), I’m happy to be able to work creatively on a daily basis now. As part of the dual study programme, I was able to carry out a variety of tasks early on (more details below) and continue to develop my creative and technical skills. To this day, I continue to strive to learn something new every day and never stand still.
Apr. 2024-Today
• Art Director
• Conception and execution of campaigns for brands such as Tamron, Sony, Nikon and many more.
• Motion design and animation (especially for meta campaigns, LED billboards, roadside TVs, display ads)
• Training of students and younger employees
• Project management and task allocation
• Design of print, online and audio-visual media
• Internal and external communication regarding design
• Planning, production and post-production of video projects
• Creation of design systems and brand management (CI/CD)
• Web design via content management systems
• Conception and design of various advert formats
• Development of communication concepts for social media
• Trend research & competition analysis
Nov. 2020-March 2024
• Media Designer
• Conception and realisation of campaigns for brands such as Tamron, Sony, Nikon and many more.
• Motion design and animation
• Design of print, online and audio-visual media
• Social media Community management , especially Instagram
• Planning, production and post-production of video projects
• Creation of design systems – templates, concept for the design language on social media etc.
• Web design – creation and design of landing pages
• Newsletter marketing – content and design
• Conception and design of various ad formats – Meta
Ads, Google Ads, Pinterest Ads, Display Ads, YouTube Ads
• Planning, creating and posting content on social media such as Instagram and Pinterest
Aug. 2018-July 2020
• Lance Corporal
• Operating nautical equipment such as lines as well as steering ships and boats
• Fire defence and medical service
Oct. 2020-March 2024
• B.A. Media Design (Dual)
Grade: 1,4 (Best bachelor thesis of the year)
• Bachelor project: Süße Sucht (Grade: 1,0)
• Specialisations: UX Design & Social Media Marketing
• Bachelor specialisation: Audiovisual Media
• Departments: Typography, design basics, audiovisual media, UX design, UI design, graphic design, social media, cross media design, interactive media, communication design, corporate design, print production, communication sciences, marketing, business administration, media psychology
Aug. 2023-Oct. 2023
• Market psychology further education
• Advertising psychology, consumer behaviour, communication psychology, organisational psychology
Apr. 2024-Today
• Art Director
• Conception and execution of campaigns for brands such as Tamron, Sony, Nikon and many more.
• Motion design and animation (especially for meta campaigns, LED billboards, roadside TVs, display ads)
• Training of students and younger employees
• Project management and task allocation
• Design of print, online and audio-visual media
• Internal and external communication regarding design
• Planning, production and post-production of video projects
• Creation of design systems and brand management (CI/CD)
• Web design via content management systems
• Conception and design of various advert formats
• Development of communication concepts for social media
• Trend research & competition analysis
Nov. 2020-March 2024
• Media Designer
• Conception and realisation of campaigns for brands such as Tamron, Sony, Nikon and many more.
• Motion design and animation
• Design of print, online and audio-visual media
• Social media Community management , especially Instagram
• Planning, production and post-production of video projects
• Creation of design systems – templates, concept for the design language on social media etc.
• Web design – creation and design of landing pages
• Newsletter marketing – content and design
• Conception and design of various ad formats – Meta
Ads, Google Ads, Pinterest Ads, Display Ads, YouTube Ads
• Planning, creating and posting content on social media such as Instagram and Pinterest
Aug. 2018-July 2020
• Lance Corporal
• Operating nautical equipment such as lines as well as steering ships and boats
• Fire defence and medical service
Oct. 2020-March 2024
• B.A. Media Design (Dual)
Grade: 1,4 (Best bachelor thesis of the year)
• Bachelor project: Süße Sucht (Grade: 1,0)
• Specialisations: UX Design & Social Media Marketing
• Bachelor specialisation: Audiovisual Media
• Departments: Typography, design basics, audiovisual media, UX design, UI design, graphic design, social media, cross media design, interactive media, communication design, corporate design, print production, communication sciences, marketing, business administration, media psychology
Aug. 2023-Oct. 2023
• Market psychology further education
• Advertising psychology, consumer behaviour, communication psychology, organisational psychology
Good to very good
Basic knowledge
Good to very good
Basic knowledge
Good to very good
Basic knowledge
Phone
nearBees connects people with regional beekeepers and sells honey from their own neighbourhood. To bring this idea into people’s homes, we developed bee Clever, a board game concept that turns bee knowledge, local honey and family time into a playful brand experience. Built around a set of friendly bee illustrations, the game makes learning about bees feel light, funny and approachable.
The concept was extended into a 360-degree awareness campaign under the line “Honey from next door”, combining OOH, social media, supermarket activations and local digital ads.
nearBees is all about proximity: honey from local beekeepers, delivered from your own neighbourhood. The board game translates this idea into a format that can enter one of the most personal spaces of all: the family table.
Instead of being just another promotional gift, bee Clever gives people a reason to spend time with the brand. Fun facts, quiz moments and playful tactics help families learn more about bees, regional honey and why both are worth protecting.
– Collect nectar (in the form of small stones)
– Get into the beehive
– Be the first
– Approx. 90 min
– Can be played several times
The visual world of the game is built around a cast of friendly bee characters. Their soft shapes, warm expressions and playful details make the topic of bees feel approachable, while giving the game a distinctive and memorable look.
For the campaign, the illustration style becomes more graphic and is combined with real photography. This creates a bridge between the playful world of the game and the real everyday places where people encounter honey, from breakfast tables to supermarket entrances.
A board game alone is not enough if nobody knows it exists. That is why bee Clever was designed as part of a wider awareness campaign under the line “Honey from next door”. The campaign focuses on the idea of proximity and translates it differently across each channel. OOH brings the line into public space, local social ads create playful moments around neighbourhood honey, and supermarket activations meet people exactly where they already think about food. The tone is funny, approachable and slightly cheeky, supported by comic-like elements, bold typography and the bee illustrations.
bee Clever turns nearBees’ sustainable mission into a playful brand experience that can live beyond advertising. The game brings the brand into the home, while the campaign creates visibility in public space, social media and at the point of purchase. Together, game and campaign make regional honey feel closer, more emotional and easier to talk about.
